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Program participants live with a range of chronic, specialty conditions, including psoriasis, HIV, rheumatoid arthritis, and multiple sclerosis. As a result of the pandemic and their conditions, the most common challenges participants faced were stress, lifestyle challenges, and medical concerns. The program identified each participant’s level of social isolation as well as communication preferences. On average, participants engaged in 15-20 dialogues on a variety of health- and habit-related topics delivered through text messages during a 45-day period. Dialogues included interactive check-ins, and visual stories shared via an interactive, dynamic, and mobile-friendly microsite, in addition to one-way messages and tips.
“Through technology, we are able to address loneliness and other social determinants of health while offering actionable and practical interventions for members to more effectively manage their health,” said
According to recent research from mPulse, 43% of adults age 60+ in the
“The pandemic brought forward the health risks of social isolation and how targeted, tailored engagement and experiences enhance patient care,” said
Additional takeaways from the pilot program:
- More than 34,000 messages were sent to participants over the course of the pilot; over 8,250 responses were received.
- Nearly 20% of participants engaged with the visual stories dialogue by clicking to view, responding to surveys, or following embedded links.
- Program participants and results were stratified by social determinants of health (SDOH), which are the factors that affect health outside of genetics and disease symptoms.
- Participants with higher SDOH impact were most likely to find the program very helpful, suggesting that this type of solution could be a viable option to help address social isolation and health equity challenges in the Medicaid population.
- The program received a 90% satisfaction score with no significant difference on satisfaction or engagement based on participant age, highlighting the value for a Medicare population.
About Magellan Rx Management: Magellan Rx Management, a division of
About mPulse Mobile: mPulse Mobile is reimagining health engagement to inspire healthier lives and deeper relationships between healthcare organizations and their consumers. Healthcare’s leading Conversational AI platform combines with award-winning health education for the streaming age to deliver tailored digital health engagement that nurtures, educates, and activates healthcare consumers. With over a decade of experience, 100+ healthcare customers and 500 million conversations annually, mPulse Mobile has the data, the expertise and the solutions to drive healthy behavior change.
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Source: Magellan Rx Management